This is my biggest realization in 13 years of business coaching.   Most people who want to start a small business and don’t – completely misdiagnose what’s stopping them.

They think it’s because they don’t know enough about how to start a business … but that’s not it.

Or they think that the economy or the competition is stopping them but that’s not it either.

Often they hesitate out of the fear of losing the security of employment. That’s getting closer to the truth.  But it’s not really what stops them because deep down they know that being self-employed actually provides greater security.

When self-employed your destiny rests with you.

But this misdiagnosis doesn’t only apply to those who want to start their own business and haven’t yet.  The same thing goes for those already in business, who need to make an adjustment to earn more money or realize greater fulfillment.

Both groups tend to look outside of their own wisdom for answers.  They look to experts who appear to be more successful than they are.  But that’s looking in entirely the wrong direction.  Some proven methods universally produce results but the real reason that people succeed in business is found within and is unique to each individual.

Success is uniquely created simply because each of us has a very unique set of gifts that must be expressed and fears that must be released.

Here is the correct diagnosis for success.  Look within.  Look within to see clearly what you want.  Then do everything in your power to create it using methods that work for you.

Accomplished artists of all walks know that success is created just like art.   Marketing guru Seth Godin believes that completing and shipping our creations is the key to success.  He, like The War of Art author Steven Pressfield, believes that resistance is self-sabotage that keeps us from completing and from business success.

On their blogs and on the blogs of other productivity experts, they often use terminology that sounds like it was written by a Nike advertising team. We are told to do battle with resistance, to suck it up and just do it.

But I know there is an easier, more natural and more effective way than doing battle with resistance.  What we resist persists right?

The Heath brothers in their excellent book Switch, How to Change When Change is Hard, tell us that self-control (discipline) is an exhaustible resource.

We run out of discipline.  It can’t be maintained and when it runs low resistance rushes in.  Resistance wins when we quit early, avoid or make excuses when we seek relief.

The title of this post promises a new way to business success and here it is.  This new way doesn’t beat resistance it simply operates in a zone that resistance will not visit.

Just like fear cannot exist in the presence of love, resistance cannot exist in the presence of inspiration. You can’t run out of inspiration either. I’m talking about a special vein of inspiration that is tied to right action.  Inspiration is so powerful that I created this product creation system  to tap into it and use it.

I’m talking about eagerness.  Right now think of something that you are eager to do.  Does any resistance come up at all?  I didn’t think so. Here’s a powerful distinction for you.

The relief or avoidance of resistance is, running away from what you want.

The inspiration of eagerness is, running towards what you want.

When you find and engage your natural eagerness it’s easier to get what you want because a natural flow takes over.  Here are my principles of eagerness that will tie it all together for you.

  • Eagerness leads to willingness which leads to action which leads to success.
  • Eagerness is a natural response to authentic desire and only exists in the absence of fear.
  • The fierce and passionate qualities of the heart are more prevalent when we are actually doing something, so the more active the experience the more authentic the desire.
  • Two of our most basic desires are to create and to connect.  When we are creating or connecting we have already moved from eagerness, through willingness and into action.

Can you see why the most certain route to success begins within?

Would you like me to coach you in the discovery of your eagerness free of charge?

Then listen to this powerfully effective Eagerness Teleseminar audio.

This free seminar is sponsored by Authentic Abundance and is the first call of three in this Turn Your Core Calling Into Cash series.

Tom Volkar, founder of Authentic Abundance, is an authentic business startup coach.